This earth is full of companies with each typical product to sell to customers. A fierce competition likes or dislikes, has lifted up the very marketing way of companies in order to get good positioning, right market segmentation, and boosting sales out put as the same time of course.

Consequently, the winners finally go to market, people who have their own decision to choose which product of which company worth to buy. Companies tend to compete one each other loosing attention to care much better the existing customers. This is due to a fallacy of assumption that companies are producer while customers are just users.

Actually it is important to start considering how to build a mutual and equal position between companies and customers. In this regard, not only pure marketing to be done, but customer relationship marketing should be primarily concerned. In order to apply this concept, a set of programs are to be executed including how to get proper and constructive customer feedback for the company.

Since the customer relationship here covers a range of inter-divisions, the company has to set up more comprehensive model of customer relationship management. Through comprehensive customer relationship management, the company will easily measure the extent of their acceptability and accessibility as well. Therefore, the existence of company is getting established in the market over and over.

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